4 C's of Diamonds

 The 4 C's of Diamonds

The name diamond derives from the ancient Greek adamas (αδάμας; “invincible”). They have been treasured as gemstones since their use as religious icons in ancient India and usage in engraving tools also dates to early human history. Popularity of diamonds has risen since the 19th century because of increased supply, improved cutting and polishing techniques, growth in the world economy, and innovative and successful advertising campaigns. They are commonly judged by the “four Cs”:





The Hearts and Arrows Diamond is a specially-cut diamond, available at KF Armstrong Jewelers!